Flag On the Search Field
Planning a ‘super’ advertising campaign?
The cost of a Super Bowl commercial has once again broken last year’s record. For 2008, the average cost of a 30 second spot during the big game will run a whopping $2.7mm. While the benefit of reaching such a broad audience of potential new customers can not be disputed, the prohibitive cost of the commercial makes it imperative that this investment is supported by your company’s presence/ visibility on the Internet.
For example, if that big budget commercial advertises core services that you provide (“web hosting”, “mortgages”, “next day shipping”, etc), internet searchers will expect to easily find your brand when searching those terms on the Internet. Strong rankings for core business terms will ensure potential customers find your business on the Internet regardless of whether they type in the businesses’ URL directly, or if they search the above referenced buzz words listed in the commercial. Of course, if searchers are not finding your business on the first page of search results for the respective search term, your multi-million dollar advertisement can actually drive new customers to your competition (the vast majority of searchers do not click through to page 2 of the Search Results).
For market leading brands with the resources to advertise in the Super Bowl, poor rankings in Natural Search represent an enormous missed opportunity.
Furthermore, long after the game is over, potential customers will continue using search to find relevant product and service providers. If your brand is not ranking on Page 1 for these queries when potential customers search, your competitors will enjoy the traffic, conversions and brand awareness created by Page 1 visibility.
For companies that have done the building blocks of SEO (building user friendly sites with well organized content and critical mass of backlinks), LinkExperts can catalyze your initial efforts and help complete the last mile in Natural Search…
